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Insights That Drive Growth
E-Commerce Case Study
Leading Marketing Rigor for a Disruptive DTC Wellness Brand
The Opportunity
Terraseed is a purpose-driven, DTC-first wellness brand focused on sustainable, vegan supplements. While they had strong sales at launched, growth was slow and retention was lacking.
The Work
Built and executed the brand’s e-commerce and performance marketing engine from the ground up.
Revamped the brand’s visual system to match their premium pricing.
Managed their Paid Ads Strategy & Execution and their Amazon store.
The Impact
The combined strategy delivered step-change growth across every key performance metric:
+143% increase in website conversion rate following CRO and UX optimization.
+97% increase in subscriptions driven by improved messaging and retention strategy implementation.
+86% increase in Monthly Recurring Revenue (MRR).
61% reduction in Customer Acquisition Cost (CAC).
8x LTV:CAC ratio, signaling a highly efficient and scalable growth model.
+237% increase in Amazon sales through SEO optimization, brand store rebuild, and disciplined PPC management.
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Amazon & Paid Ads Case Study
Unlocking Scalable Growth with Distinctive E-Commerce and Performance Marketing
The Opportunity
FitBiomics is a premium science-driven probiotics brand redefining the category by moving beyond traditional digestion-only benefits. Despite a highly differentiated product rooted in cutting-edge research, early growth was constrained by broad probiotic positioning and inefficient media spend across both Amazon and Google.
The Work
We rebuilt the growth engine by shifting from broad category competition to solution-driven differentiation:
Created dedicated landing pages to summarize benefits, speak to the science and reinforce credibility.
Optimized Amazon PPC strategy structuring campaigns around niche, solution-driven keywords, to improve organic ranking, capture high-intent traffic and reduce wasted spend on broader search terms.
The Impact (over six months)
Amazon
+167% Revenue Growth YOY & +88% Subscribe & Save while maintaining ad spend virtually flat.
+70% in Annual Recurring Revenue (ARR)
DTC Channel
+70% Revenue Growth YOY
+32% Subscriber Growth
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Brand Strategy Case Study
Driving Strategic Clarity Behind a Fast-Growing Indulgent DTC Brand
The Opportunity
Fat & Weird Cookie Co. is a fast-growing indulgent cookie brand known for oversized, unconventional creations and a highly engaged consumer following.
While product innovation and organic traction fueled early growth, the brand lacked a clearly defined strategic foundation to support scalable expansion across DTC, retail, and new product launches.
While product innovation and organic traction fueled early growth, the brand lacked a clearly defined strategic foundation to support scalable expansion across DTC, retail, and new product launches.
The Work
We started the brand strategy work by clearly defining a differentiated brand positioning for the brand within the indulgent dessert category.
We developed a Messaging Toolkit to guide storytelling at both brand and product levels, ensuring coherence across web, social, and retail touch-points.
We created a Visual Identity System and Packaging Design that elevated shelf impact and digital presence while retaining the brand’s distinctive attitude.
The Impact
Expansion into Retail - Gained distribution at Meijer, Doordash, H-E-B & HyVee.
The updated brand identity unlocked new product formats such as Frozen Cookie Bites and Mini Cookies.
